In the season of gratitude, I ponder its benefits. I have started working on an attitude of gratitude in my personal life. The progression and perspective shift I have seen in my own life made me think about what would happen if we all accepted and developed an attitude of gratitude. Let’s take it even a step further: what if our businesses embraced an attitude of gratitude? What would that look like for the coming new year if we each took the initiative in our personal and professional lives to uncover gratitude in our hearts and ways of communicating?
In our personal lives, we often get stuck in the moment. We far too frequently focus on the negativity, which there is plenty of. However, when we intentionally try to stop and consider our blessings, something beautiful happens. It shifts our perspective into a new light of joy, patience, and consideration of others. We can show gratitude and compassion for those around us. This isn’t to say we ignore the bad around us, but when we are grateful for the good, we feel more energized and empowered to do something about the not-so-good.
What does this look like in our businesses? Connections. Personal relationships with your customers and employees. Thank you notes, or even emails, are a relatively easy way to show appreciation for your clients. Recognition and spotlights on social media are another. Community involvement shows individuals that it isn’t just about the money to you and your business. But the cool thing for your business is that once you begin to show appreciation and gratitude to the ones that make your business operate (the customers and employees), you start to see a shift and growth in your business as well.
How does that work? Employees who enjoy their jobs and feel appreciated will want to stay with your business. They will remain motivated and often feel encouraged and supported to go the extra mile for your business. Customers who feel appreciated will continue to return to your business for the services you provide them. Customers who feel like they matter to you and your business will go home and to work and tell their friends and family about your business and how you made them feel. (That is a two-way street to note that if you make them feel underappreciated, they will also go and tell others about your business. Just not in the way you would hope).
Taking the extra step to make people feel important makes a difference in their lives. Thanking someone for their work on a project or shopping with your business encourages them. It makes them feel valued, as they should. As I previously mentioned, these people make your business operate. You can’t do everything in your business. Let people know that you appreciate them and the things they do. You can’t keep the doors open and growing if you don’t have support from customers and employees.
I encourage you to evaluate your business and look at areas for improvement. How could a shift in perspective toward gratitude benefit your business? At Vitality South, Ashley has created and is continuing to develop a culture that makes her employees feel valued and important. We like spending time with one another and working together. As we prepare to enter the new year, I suggest reflecting on your life and business to see if gratitude is something you are actively practicing. If it is not and you would like to see a shift and growth in your business, please schedule a complimentary marketing review with us. Let’s talk about your business and growth strategies along with the possibility of adopting an attitude of gratitude within your business. Schedule it now at https://vitalitysouth.com/complimentary-marketing-review/
– Dace
