Frequently Asked Questions
Answered

• Do you replace my current marketing person?

  Usually no—we empower them. If you have an in-house coordinator, we provide the high-level strategy and direction they need so they can stop drowning in chaos and start executing with confidence. We act as their leadership and clear the roadblocks.

• How much does a Fractional CMO cost compared to an in-house hire?

  Hiring a full-time, experienced Chief Marketing Officer easily costs well over six figures in salary, plus benefits and overhead. Our Fractional CMO service gives you access to executive-level strategy—and a full agency of digital specialists—for a fraction of that cost. You get the elite brainpower without the bloated payroll.

• Do you just hand us a strategy and walk away, or do you do the actual work?

  We are built to execute. While we map out the high-level roadmap and manage your budget, our agency team is fully equipped to handle the heavy lifting. From web development and SEO to social media and digital ads, we quarterback the entire process so you don’t have to herd multiple vendors.

• Is this a long-term commitment?

  Real strategy takes time to yield compounding results. We typically work on 6 to 12-month retainer agreements. This gives us the necessary runway to accurately audit your current efforts, build the roadmap, launch campaigns, and optimize them based on real data.

• How do we know if the strategy is actually working?

  We don’t hide behind vanity metrics like “impressions” or “likes.” We hold monthly or quarterly review meetings where we look at the KPIs that actually matter to your business—lead generation, customer acquisition cost, and overall ROI. If a tactic isn’t moving the needle, we pivot the strategy.