Frequently Asked Questions
Answered

• How much do I need to spend on the ads themselves?

  Your actual ad spend is paid directly to the platforms (Google/Meta) and is completely separate from our agency management fee. While budgets vary by industry, we typically recommend a minimum starting ad spend of $500 to $1,000 per month. This ensures the campaigns generate enough statistically significant data for us to test, optimize, and scale what works.

• How long until I start seeing results from digital ads?

  Unlike organic SEO (which is a long-term play that takes months to compound), digital advertising is an immediate traffic engine. Once the campaigns are approved and launched, you can start seeing highly targeted traffic and new leads hitting your pipeline within the first 24 to 72 hours.

• Why have I run ads in the past that got clicks, but no actual sales?

  A click is only half the battle. If an agency drives traffic to a slow, confusing, or poorly designed website, that budget is wasted. We look at the entire funnel. If your ads are getting clicks but no conversions, we optimize the actual landing page to ensure the user experience is frictionless and primed to close the deal.

• Do I have to commit to a massive, long-term contract for ads?

  We don’t believe in holding you hostage, but we do believe in data. Both Google and Meta rely on machine-learning algorithms that need a brief “learning phase” to figure out exactly who is most likely to convert. We typically recommend committing to at least 3 months of advertising to get past the testing phase and into true, scalable ROI.

• Will I know exactly where my money is going?

  100%. The digital advertising industry is notorious for hidden fees and murky data, but we operate with total transparency. We build a live, custom reporting dashboard for your campaigns so you can log in at any time and see exactly how many impressions, clicks, and conversions your ad budget is generating.